IBE Web

In addition to up-to-date coverage of industry news, IBE Web contains regular reports across its four main areas of coverage:

  • User Experience
  • Content Delivery
  • Monetisation
  • Cloud and Saas

Written by our own in-house staff, these reports offer an insider's view of everything currently impacting the world of connected broadcast. Specifically, topics to be covered during the next 12 months are:

Month Subject Contributor Deadline
Jul Subscriber management and upsell (including Analytics) 24th July 2015
Aug Integrating SaaS into TV workflows including playout and service delivery 21st August 2015
Sep Mobile Video experience 25th September 2015
Oct IP and SDN in TV workflows 23rd October 2015
Nov The business of OTT 20th November 2015
Dec Innovation and future trends 18th December 2015
Jan Content discovery, recommendation and hyper-personalisation 22nd January 2016
Feb Content Security and CA 17th February 2016
Mar Programmatic advertising and insertion technologies 25th March 2016
Apr Technology backgrounder for Cloud and SaaS 22nd April 2016
May EPG and UX design and implementation 20th May 2016
Jun Content Delivery Networks 24th June 2016


Contributors guidelines

We welcome contributed content towards any of the Market Briefings of text up to 600 words which can include:

  • Opinion statements and quotes
  • Short case studies that highlight a technology or concept
  • Market research and infographics

Please avoid overtly advertorial content and sales pitches as they won’t be used and all content needs to have a named contributor along with title, company and headshot. Please feel free to suggest additional angles or areas of interest that you think are relevant in the context of each briefing area and all suggestions will be considered. Please contact wgarside@bpl-broadcast.com

User Experience

Content discovery, recommendation and hyper-personalisation

With the massive rise in demand for VoD and the Internet breaking down distribution boundaries, there has never been more content available across pay and FTA TV. With new cultural trends such as binge viewing sitting alongside more diverse forms of interactive entertainment, TV operators are looking at ways to make services more engaging. In this IBE Market Briefing, we examine the content discovery, recommendation and personalisation trends and best practice. With focus on key technologies and examples of innovation, we look at where the market is today, where it’s heading and how operators can succeed in building compelling platforms and retaining engaged viewers.

Some of the key questions we hope to answer:
  • What does the overall marketplace look like?
  • Is content discovery effective? And where is the technology evolving?
  • How important are recommendation engines and what role does social TV have to play?
  • Hyper-personalisation best practice – what is it? And does it help to retain subscribers?


EPG and UX design and implementation

How we interact with content services is largely dictated by user interfaces and electronic programme guides delivered by STBs and online services. With an expected 1.5 billion homes with digital TV by 2020, creating a compelling user experience will elevate pay-TV service providers in an increasingly crowded field. However, it’s not just traditional TV. As more second screen devices enter the orbit, is there a lesson to be learnt from the smartphones, tablets and games consoles that will help deliver innovative new user experiences? With a key focus on understanding both the technical and human aspects of creating a great UX, this IBE Market Brief looks at great examples from innovators across the world and seeks expert advice on designing and implementing a compelling experience:

Some of the key questions we hope to answer:
  • What are the key criteria for building a compelling UX?
  • Which emerging technologies should operators align themselves behind?
  • Simple or complex? Automated or self-service? How do design choices lead to success?
  • What lessons can be learnt from CE and the gaming industry?
  • Tablets, phones and watches - building UX for small screens best practice.


Mobile Video experience

By some estimates, the amount of video watched on mobile devices will shortly overtake the traditional living room TV. Yet, mobile offers considerably more than just a smaller screen and portability. With mobile as a personal viewing platform and a beacon for a more granular understanding of the viewer, the mobile video experience offers many benefits and considerable challenges for TV service providers and broadcasters. For this IBE Market Briefing, we look at both the technology and social-economic impact of the mobile video revolution. We examine new technologies such as LTE broadcast and compression technologies aimed at bridging the bandwidth gap for mobile viewing of HD content as well as innovations that highlight the potential of engaging a mobile audience.

Some of the key questions we hope to answer:
  • What does the current mobile video market look like?
  • Is it profitable? And how is it likely to evolve over the next few years?
  • What are the emerging technologies that operators in this space need to understand?
  • The second screen – fad or here to stay?


Content Delivery

Content Security and CA

Although estimates vary, content piracy is still a major problem with a detrimental impact on artist, studios and ultimately consumers through offset costs. Since the video tape era, video content has been illegally copied and sold and few believe that a 100% foolproof method exists to stop the practice. Yet culturally, many surveys highlight the fact that even law-abiding citizens will watch illegal downloads or use methods to bypass regional locks to gain access to content. In this IBE Market Brief, we look at content security in all its aspects from the STB to the Internet and consider both the technical challenges and the wider cultural trends that propagate the problem. Drawing on innovative technologies and looking further out to changes in content licensing, we consider how these may well help make the practice less common.

Some of the key questions we hope to answer:
  • What are the emerging technologies that content owners and operators need to consider?
  • Balancing accessibility and ease of use with security – what is considered best practice?
  • Countering illegal streaming sites – is it even possible?
  • Legal avenues – what can content owners do to protect IP?
  • Innovative new technologies – what are the best and the brightest working


IP and SDN in TV workflows

Serial digital interface (SDI) still has life in the standard and wide usage but it’s clear that the future is IP. Yet IP, although trumpeted as the saviour, was never deigned to work with the characteristics of video. Behind the scenes, the data centres and networks serving content are looking at new ways of operating to allow the rapid provisioning of resources to manage video and the associated servers needed for tasks such as VoD delivery, compression and caching. In this IBE Market Brief we consider the IP network and emerging technologies like software defined networking and storage and how they can be harnessed to solve critical challenges and potentially reduce costs.

Some of the key questions we hope to answer:
  • Understanding SDN and SDS - are they applicable to the TV industry?
  • What does the transition to IP mean for the industry – where does it work and where is it a hindrance?
  • Server virtualisation within TV workflows – what is the state of the art and where is it going?
  • The last mile – IP within the home – how can the consumer benefit?


Monetisation

Programmatic advertising and insertion technologies

In 2006, pay-TV subscription revenues overtook revenue from advertising and the trend looks set to continue for the foreseeable future. Yet, TV advertising has learnt a trick from its Internet sibling and is fighting back with new technologies and the use of Big Data to increase relevancy and revenue. In this IBE Market Brief, we example ad-tech in all its forms with a focus on key ad-insertion technologies, programmatic advertising and new innovations like exchanges and geo-location. We also delve into the changing consumer perception of advertising and ask the experts on the best strategies to market to an increasingly ‘skip this advert’ generation.

Some of the key questions we hope to answer:
  • What are the key standards and technologies needed for ad-insertion? And are they effective?
  • Ad-supported or subscription – does hybrid offer an alternative?
  • Advertising to mobile audiences – is it feasible? And what technologies can enable it?
  • Big data – understating the consumer better – how do you do it? And does it pay off?


Subscriber management and upsell (including analytics)

With MSOs typically spending up to a whole year of APRU to win new customers, the importance of customer acquisition and long term subscriber management will be the difference between success and failure for a whole swathe of TV operators. In a highly competitive market, reducing churn and increasing revenue is more than just buying the right content. For this IBE Market Brief, we look at the key elements of subscriber and service management and look at best practice for winning, retaining and growing loyal subscribers while increasing profitability. With a focus on analytics and the mechanics of improving key functions like support and bundle creation, the briefing aims to highlight innovative and practical steps for growth.

Some of the key questions we hope to answer:
  • What does it require to grow a subscriber base?
  • Subscriber management software and service - who, what, why and how?
  • Understanding the subscriber for effective content acquisition and bundle creation.
  • The regional challenges – building subscribers in emerging and mature markets.


The business of OTT

In just 7 years, Netflix has signed up over 60 million subscribers across 50 countries and is regarded by many as the poster child of the OTT video revolution. But with razor thin margins, massive competition and the potential for both local and international studio owning rivals – the OTT industry is exciting but going through a massive shift. In this Market Brief we look at the business models, trends and underlying foundation of the OTT opportunity. Although a highly visible TV industry sector, profitability is less certain for both new and established operators. This briefing looks at how OTT operators can succeed in a crowded market and some of the core OTT technologies and services that operators need to consider while meeting subscriber expectations and driving down costs.

Some of the key questions we hope to answer:
  • As content owners forego exclusivity agreements to cast a wider net, how will OTT providers evolve?
  • A crowded market - is consolidation on the cards?
  • Build, buy or rent – how to deliver a cost effective OTT service?
  • Freemium, add-supported and hybrids – understanding the OTT go-to-market.


Cloud and SaaS

Technology backgrounder for Cloud and SaaS

With advertising campaigns from vendors like Microsoft and IBM extolling the virtues of cloud technologies, the idea has been taken up in many quarters of the TV industry that cloud based solutions can dramatically change service delivery form a CAPEX to OPEX operation along with a number of benefits around scale and resiliency. Yet is the cloud in the TV industry hype of reality? In this IBE Market Brief we look at all things cloud and consider where its working well and still has a way to go. We seek expert guidance on how to evaluate cloud providers and which key technologies need to be understood to help gain the most benefits.

Some of the key questions we hope to answer:
  • A technology backgrounder - what is cloud and SaaS?
  • Cloud innovation – what’s hot and how is it changing the industry?
  • SaaS in the real broadcast world – some use case examples.
  • Cloud inhibitors – security, regulatory and conflicting standards.


Integrating SaaS into TV workflows including playout and service delivery

Although cloud is a big concept, its usage with the TV industry is delivering real benefits to organisations across content creation, delivery and service provision. With an aim to drive higher levels of efficiency and ultimately reduce costs, many are looking at third party services that aim to simplify core tasks such as content preparation and play-out. In this IBE Market Brief, we look at technical and cost alternatives of different strategies including third party solutions and in-house alternatives. Although highly promoted by the industry, when does SaaS not make sense and how do organisations get over hurdles such as limited customisation and vendor lock-in?

Some of the key questions we hope to answer:
  • SaaS use cases examples that work well in broadcast workflow.
  • Integration best practice between on-premise and SaaS.
  • Getting in is easy – but how do you get out? Swapping vendors and avoiding lock-in.
  • Understanding the criteria for choosing a service provider.


Innovation and future trends

Although nominally within the cloud and SaaS category, this IBE Market Brief looks at innovation in all its forms across the broadcast and pay-TV industry. We look at innovative business models, technologies, individuals and market strategies to take away some lessons as to where our industry is heading and how we can also innovate within our respective spheres. This briefing also includes some prediction as to the prevailing market forces and consults with a number of industry watchers to see what they think we need to prepare for in what is a most exciting era.

Some of the key questions we hope to answer:
  • What have been the standout trends and technologies of the last 12 months?
  • Business shift – examples of deals and market repositioning that have significant impact for the industry.
  • What does the next few years look like for our industry – what are the next big trends that we need to prepare for?

Website Advertising

The opportunities for advertising on this website are: (net per month)

Home page, IBE News page or Products News page

Position


per month


per quarter

  per year 

Full banner


£1500.00


£3600.00

  £11520.00

Vertical banner


£750.00


£1950.00   £7200.00
Square button

£650.00


£1650.00

  £6000.00

Button (mini banner)


£500.00


£1250.00   £4500.00

Other positions and banner sizes, including "run of site" are available on request.


Banners to be supplied by the client to the following formats and specifications:

GIF, animated GIF or JPG (file size: Max 100Kb per banner)
Flash: Please request a tracking url to be embedded into the .swf file before sending us a Flash banner.
This will enable BPL to track "click thrus" to the destination site.

  • Full Banner: 468 x 60 pixels
  • Vertical Banner 120 x 240 pixels
  • Square Button 120 x 120 pixels
  • Button 120 x 60 pixels

eCast Advertising

IBE Web offers sponsorship opportunities within all of its focused e-Casts and e-Newsletters. As the sponsor of one of these products, advertisers receive a variety of benefits.

• Provide penetration to the entire IBE user base via focused weekly eCasts. HTML enabled with dynamic linking through to your site and high level branding positions.

• A sponsor can use up to 30 words, which accompanies their banner. This gives an advertiser the opportunity to include information about their products and services, as well as hyperlinks to their web site. Advertisers can take advantage of the associated benefit that is created when this copy is placed beside the editorial content of an IBEweb.com eCast or eNews.

• Because IBEweb.com eCasts are used as reference tools and have a long shelf life, sponsors can be happy in the knowledge that their advertising our ad will be viewed frequently. In addition, our e-mail newsletters (eNews) are often passed on to other interested parties, thus increasing the circulation of your ad and advertising message.

• All recipients of IBEweb.com eCasts, have voluntarily submitted their contact information during registration. This creates an advertiser-friendly environment, and ensures that the recipient regards the information as valuable.


Banner Specification Guidelines

  • Allowable file sizes: up 30KB
  • Banner file formats: GIF or JPEG
  • Must include live-linking URL and alternative sub text (55 characters maximum, including spaces).
  • Minimum of 2 working days lead time for insertions and creative updates.
  • Total file size up to 30 KB
  • Static or animated gifs.

Newsletter eCast
The opportunities for advertising within e-casts are: (net per month) 

Position


per month


per quarter

  per year

Main banner


£1925.00


£5198.00

  £15500.00 

Vertical banner


£1350.00


£3240.00   £13700.00
Square button

£1200.00


£2880.00

  £11520.00

Mini button banner


£825.00


£1980.00   £7920.00


List Rental

Make the most of IBE Web’s 80,000+ contacts to send your own communication. Contacts can be broken down geographically, by job title, size of company etc – contact Ben Gill for more information.

To discuss advertising on IBE Web, please contact:
Ben Gill +44 (0) 7972 676 057 // bgill@bpl-broadcast.com

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