AMV BBDO adds Blackmagic’s Teranex 2D to post production lab

Tuesday, July 23, 2013

JOHNSON'S® Baby 2-in1 Bubble Bath & Wash and Easy Rinse Faming Shampoo ad

Advertising agency AMV BBDO, the UK’s largest advertising agency by billing, is using the Blackmagic Design Teranex 2D inside its post production lab. The advertising agency will use the standards and frame rate converter to remaster television commercials for broadcast.

Since 2006, the LAB has been using software to standards convert assets however the results were not up to par with that of a hardware converter, according to Sam Johnson senior production engineer at AMV BBDO.

“We convert to and from all sorts of formats. In this day and age your shop must be able to handle everything, either during the asset acquisition stage or at delivery. That said, due some of our international clients we find ourselves converting a lot of 29.97 HD material to 25fps HD / SD for regional delivery,” said Johnson.

If AMV BBDO receive assets that are not to its specification, it can utilise the Teranex to remaster those assets. “For a 1 RU box, the Teranex has an amazing amount of I/O. From HD-SDI to HDMI the connectivity is all there. We investigated some software solutions though nothing we evaluated matched that of hardware. With the affordability of the Teranex with all its features it was a no-brainer for the LAB.”

“We've recently used the Teranex for a Guinness campaign that used a mixture of 23.98 and 25fps Phantom and FS700 rushes. Also in a Johnson & Johnson campaign [above] the client wanted to use SD NTSC material in a HD 25fps edit, the Teranex made up & cross-converting of these assets incredibly easy.”

www.blackmagicdesign.com

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