ContentWise embraces ‘complete personalisation of the TV experience’

Thursday, August 18, 2016

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ContentWise (IBC: 14.K05) will demonstrate the significant steps it has taken to achieve complete personalization of the viewing experience for operators. At this year’s show, ContentWise will officially debut the latest version of its content personalisation software that provides broadcast, cable, satellite, IPTV OTT, and video streaming operators with total control over the curation and automation of the TV experience.

“At IBC we’ll be showing how we are providing the marketing and editorial teams managing TV services with the ability to automate and personalise the total viewer experience,” said Pancrazio Auteri, CTO of ContentWise. “Visitors to our booth will we able to see how these advances to our software allow operators to intelligently blend machine-selected and editorial content options, creating a truly unique and tailored user experience. We are really enabling Pay TV and OTT operators to deliver a totally personalised experience, cutting down the time-to-market of their offerings and service innovations, while minimising changes to their client applications: this is really our most significant step yet. We’re really looking forward to debuting the next-generation ContentWise platform at the show, and to discuss how operators can be in total control of their personalised TV offerings.”

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