Streambox Inc has announced integrated playout to Facebook Live, available immediately. Streambox has added native support for Facebook Live playout through Streambox cloud services using all Streambox video encoders.
Live video is the best way to be seen on Facebook. Facebook prioritises live video on top of News Feed and has found that, on average, people watch a live video more than three times longer than its file-based counterpart. Live also drives engagement, and Facebook has found that people comment more than 10 times more often on Live videos than on regular videos.
Without Streambox's solutions Facebook Live is a mobile app limited by a phone's camera and a wireless connection. Streambox allows producers to move beyond the phone and single network by allowing use of higher quality HD-SDI/HDMI cameras, network bonding for reliability and higher bandwidth, multi-stream management, and live production.
Alex Telitsine, CTO of Streambox, said: "In many cases we see that single network iPhone streaming to Facebook fails where people are in a crowded environment or on the road."
Facebook advises users to only use WiFi when streaming live as a 3G/4G connection will not offer enough bandwidth to deliver quality video without buffering. The most interesting and relevant content may not be in an area with WiFi. Streambox untethers its users from the WiFi restriction by bonding multiple networks (including 3G/4G/WiFi/Internet) to build enough bandwidth to stream high-quality, uninterrupted video. Streambox also compresses live video without significant quality loss to allow for low bandwidth transport using a proprietary codec: Advanced Compression Technology - Level 3 (ACT-L3), combined with Low Delay Multi-Path Network Protocol technology (LDMP) for low latency adaptive bitrate streaming. LDMP automatically maintains the best possible bandwidth, latency, and resolution over multiple IP networks, allowing delivery even where network bandwidth fluctuates.
Streambox moves beyond the restriction of only using the camera on a phone with the ability to add one or multiple professional level cameras. Media outlets can switch cameras live and vet feeds once it reaches Streambox cloud or enterprise servers and decide what streams will go to Facebook Live. Along with feed management, Streambox provides the ability to add post-production effects with live team contribution via third party software.