Access Twine ‘boosts multiscreen consumer loyalty’

Monday, August 15, 2016

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Access (IBC stand #14.D14) will demonstrate its extended Access Twine multiscreen media sharing and management platform at IBC 2016 (9 – 13 September 2016, Amsterdam RAI).

Access Twine eases the development and operation of multiscreen services by addressing the most important details operators are facing, such as coping with platform fragmentation while lowering OPEX, alongside improving subscriber profiling to increase loyalty, minimise churn and therefore optimise ARPU. The solution also provides support for secure media sharing in order to deliver high value assets to authorised consumers.

“Consumers are now accustomed to multiscreen services, and expect to be able to reach all their content through a virtual library that they can easily access without compromising on the user experience or content protection,” said Dr Neale Foster, COO and VP global sales at Access Europe. “We have expanded Access Twine to adapt to increased time-to-market pressures, and to offer compliance with the latest media sharing and security standards. Our demonstrations at IBC will show players throughout the industry that, with the right technology, they can create and deploy high value multiscreen services in record timeframes.”

As the number of devices able to access multiscreen increases, operators need technologies that reduce platform fragmentation and its associated development and testing costs by providing common applicable solutions. To tackle this challenge, Access Twine client SDKs are available for a wide range of devices such as set-top boxes, TVs, iOS, Android, Windows mobile devices, as well as Mac OSX and Windows computers. This enables operators to utilise the same technology for all devices, improving reach at a fraction of the cost.

To help operators better understand subscribers, Access Twine provides ‘smart data’ generation and aggregation over its cloud-based service components together, which can be integrated with existing tools, such as the Verimatrix Verspective Operator Analytics solution, to deliver user-friendly analytics.

This development is part of the extended Access and Verimatrix partnership, which prepares the ground for a fast and easy integration of the VerimatrixViewRight technology as a CA/DRM complementary and separate add-on to Access Twine, in order to secure media sharing within the entitled domain while shortening time to market. This ensures the same level of protection for all media sources, including premium assets and the consumer’s private library, as well as local and remote, free or premium, subscribed or owned content.

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